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in the city said that publicity stunt seemed like a stunt to him. >> the front page says it all, you spoke, we listened. here is proof. today they resumed production at 45%. reversing the decision to weaken the bourbon. >> the initial thought is wow, just -- thinking this over. >> reporter: this year's event will be held in april. >> they want consistency in their flavor. and to do that it is questionable. you wonder, and then when they come back, is it a marketing ploy. >> i don't know if i could get a bottle of the 86 proof to use for that. >> you can get them, you know, like these for $20. last week in particular there has been a heightened interest in makers. >> the owner only has one makers mark left. he says the publicity sparked curiosity but he always had trouble keeping it on the shelf. >> even the suppliers are having trouble stocking it. i am done. i am unable to buy it. >> reporter: high demand and inability to keep up. >> the interest has been on the rise in the past few years. and it is difficult to find. >> reporter: his store has seen a steady increase in business. this is his
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